How Belief Shapes Reality: The Science of the Placebo Effect

I want to preface this piece by saying I am not a religious person. I do not believe that there is some magic daddy in the sky – quite the contrary actually. However, I do believe in the religious experience that draws so many to religion. I have felt it for myself. I also understand that there is more to this world than what we can measure. To assume there is no higher power at all would be, in my view, painfully naïve.

So, I ask you, dear reader, to enter with open eyes and an open heart, because we are about to go into territory that may (or may not) rub you the wrong way. Regardless of the emotions that may arise, my hope is that this will provoke thought and inner reflection.

Let us now dig in.

The Placebo Effect: Proof That the Divine Lives Within

What if the most powerful medicine you could ever take wasn’t locked away in a pharmacy with an ungodly price tag? Not prescribed by a white coat. Not manufactured in a lab. What if it was already inside of you, quietly waiting for your permission to work?

Science calls it the placebo effect, and as a forever-student of the human mind and this strange, beautiful existence we call life, I find it extraordinary. Philosophy calls it the power of the mind. Mystics have called it the divine spark within. Hermeticism recognizes it as the principle of “As within, so without” – the idea that your inner state shapes your outer reality.

Think about that for a moment: your inner state may be shaping the very reality you not only perceive but experience. That’s not just a nice idea to let swim by your mind…that is a holy-shit moment. No matter the label, the knowledge is the same: your perception can transform reality – not just in your thoughts, but within your body. Health psychologist Kelly McGonigal’s notable TED Talk, How to Make Stress Your Friend, touches this same notion: how we perceive our realities is the manner in which our life takes shape.

Belief That Heals

What the placebo effect is not about is “fake pills fooling gullible people.” That is the tired, cynical take from those who are not yet wholly able to see that belief itself is an active force.

For what the notion is about is something far more extraordinary: the measurable, biological changes that happen when you decide something will help you. The mind sets an intention; the body fulfills it.

Let me be clear here: this is not referring to the watered-down notion of the “Law of Attraction,” which reduces the complexities of existence to little more than wishful thinking. The laws that govern mind, matter, and meaning are far more intricate. Life does not bend itself to our desires because we pasted affirmations onto a bathroom mirror or onto the white board next to our desk. It responds when we are aligned. When the conscious and unconscious are in active dialogue, when our inner architecture supports the reality we are building.

Consider a 2015 study on participants with Parkinson’s disease. After more than twelve hours without their medication – symptoms raw and unmasked – participants were given a treatment they were told was either worth $100 or $1,500. The twist? Both treatments were identical placebos. MRI scans revealed improvement in symptoms with both “drugs,” but the expensive one worked better. How could this be? Because the mind had already decided it was more powerful. The body simply obeyed. It was not the drug. It was the mind.

From a Jungian lens, this is the psyche creating meaning and the body responding to that meaning. Symbolically, the “expensive drug” functioned as a talisman: an object imbued with the authority of healing and thus, carrying the weight of transformation. But this is not magic in the sense of bypassing reality; it is the psyche in its proper role as the architect of lived experience.

True creation is not about summoning wealth or power as a substitute for the work of the soul. The unconscious is not satisfied by material trophies. The real “right path” is revealed in synchronicities that signal alignment between the inner and outer life: moments when the Self (the archetype of wholeness) moves us closer to individuation. That, not the accumulation of external symbols, is the highest aim of life.

When Labels Change the Body

In another study, participants were given identical pills labeled in three different ways: plain generic, enhanced generic, and branded. Every pill was inert. Yet anxiety levels and blood pressure shifted depending on the label affixed to the bottle. It did not matter that there was no active ingredient. What mattered was the story the mind told about what it was receiving. The label was not a superficial detail – it was the carrier of meaning.

This is Hermetic law in action: The All is Mind. Matter follows meaning. The label operated as a symbol, and symbols have power because they bypass the conscious gatekeeper and speak directly to the unconscious, where archetypal associations live. “Branded” signals authority. “Official” signals legitimacy. “Real” signals potency.

From a Jungian standpoint, the label functions like an archetypal mask: an image that shapes expectation, and through expectation, shapes physiological reality. It is not mere packaging; it is the psychological architecture that scaffolds the body’s response. The rhetoric – its authority, legitimacy, and promise – works first upon the mind, and the body answers in kind.

The takeaway is clear: perception is not a passive lens through which we watch life unpredictably unravel itself. It is an active sculptor of our experience…chiseling reality to match the patterns we believe to be true.

The Spiritual Dimension

Placebo research has revealed something many in the scientific community once dismissed outright: spirituality itself can amplify the effect.

A 2011 literature review found that individuals with a spiritual orientation often respond more strongly (both psychologically and physiologically) to placebo treatments. Faith, prayer, ritual…these are not idle gestures. They are deliberate, symbolic acts that anchor belief and direct the psyche’s capacity for self-healing.

In 2021, another study demonstrated that when participants believed they were drinking water from Lourdes (a Catholic pilgrimage site associated with miraculous healing) their brains responded in measurable ways. Functional MRI scans showed increased connectivity in the brain’s salience network and decreased activity in regions linked to cognitive control, suggesting that religious belief can literally reconfigure neural processing to support a healing state.

And in 2024, physician K.R. Sethuraman made the case that belief-based forces (including the placebo effect, the Hawthorne effect, and spiritual conviction) account for more than half of the healing dynamic in many contexts. Modern medicine, he argued, has flattened “evidence-based” into a narrow synonym for pharmaceutical intervention, ignoring the very cultural and psychological mechanisms that have supported healing for millennia. We trust the authority of the prescriber more than we trust the innate intelligence of our own bodies…until we don’t, and then even the “proven” treatment may fail to work.

From a mystical standpoint, none of these findings are surprising. In Hermetic philosophy, ritual is the art of fixing intention into form, impressing the inner state upon the outer world. In Jungian psychology, ritual functions as a symbolic vessel, a structured space where the unconscious is invited to participate in the aims of consciousness. The placebo effect thrives in such vessels because they bridge the psychic and the material, dissolving the false boundary between inner meaning and outer event.

Now, this all does not mean a clinician should impose their beliefs onto a patient – for this goes against our code of ethics. But it does suggest something profound: when an individual engages a belief system that resonates at the deepest level of their being, the body responds as though the directive came from the soul itself.

Open-Label Placebos: Healing Without Deception

One of the most intriguing developments in placebo research is the rise of open-label placebos: treatments openly identified as inert, with participants fully informed, “This is a placebo.”

Common sense would suggest this disclosure would wholly dismantle the effect…and indeed, in some cases it does. But in others, the opposite occurs: merely understanding how the placebo effect works, and consciously consenting to engage with it, can still produce measurable improvement.

This also challenges the assumption that belief requires ignorance to be effective. It suggests that the conscious mind, once aware of the mechanism, can choose to collaborate with the unconscious rather than being tricked by it. In such moments, the placebo becomes less a deception and more a deliberate act of self-participation in healing.

From a depth-psychological perspective, this is a prime example of what Jung called the transcendent function: the meeting point where conscious awareness and unconscious forces interact to create something new. Here, that “something new” is the healing process itself, arising not from external substances but from the psyche’s capacity to mobilize the body in service of meaning.

Belief as Biology

At its core, the placebo effect dismantles the false boundary we have drawn between “mind” and “body.” Your beliefs do not merely color your mood, they reorganize your biology. They alter neurotransmitter levels, modulate immune function, and change pain perception. An inert pill can trigger the release of dopamine. A sham surgery can produce measurable improvement in joint mobility. A sugar pill can lower blood pressure.

If this is so, the placebo effect is not a parlor trick or a failure of reason. It is proof that the body answers to the psyche. Hermetic philosophy would say that spirit impresses itself upon matter. Jung would say that the psyche is the master architect of experience, shaping not only our inner landscapes but the physical realities we inhabit.

Perhaps this is the most unflinching evidence we have that the mechanisms we chase in the external world are already alive within us…awaiting recognition and command.

The Inner Healer

Ancient traditions have always known this. The yogi who slows his heartbeat in meditation until his pulse is nearly imperceptible. The shaman who draws illness out through song and ritual. The mystic who experiences the presence of God in every breath.

These are not romantic embellishments. They are cultural acknowledgments of a force modern neuroscience is only beginning to map: the self as healer.

In Hermetic Kabbalah, the human being is a microcosm of the divine – a living conduit through which higher planes of mind, spirit, and archetype descend into the material. In Jungian psychology, the Self holds the blueprint for balance, and the body responds when we align with it.

Carl Jung wrote, “Who looks outside, dreams; who looks inside, awakes.” The placebo effect is modern medicine’s reluctant concession to a truth it has long sidelined, that the power to heal is not solely delivered from without, but also arises from within. Modernity, in its obsession with external solutions, has buried this understanding beneath the authority of prescription pads and clinical protocols. Yet it quietly remains in every instance where meaning mobilizes the body to restore itself.

So, What Do We Do With This?

The placebo effect is not a license to reject medicine or replace treatment with naïve optimism. It is an invitation to reclaim the authority you have ceded to external systems. To stop underestimating the role you play in your own healing. In creating your own existence.

It is a reminder that the stories you tell yourself are not incidental; they are the architecture within which your body operates. Faith (whether placed in science, spirit, or self) is not merely a sentiment. It can initiate measurable, biological change.

You do not need to choose between science and soul. In truth, the most enduring forms of healing occur where the two meet…in that space where meaning directs biology, and biology confirms meaning. The placebo effect stands as living proof of what mystics, healers, and depth psychologists have understood for millennia: the source of life is not only above or beyond. It moves through you.

It is you.

Unlocking the Power of Dreams in Therapy

Beyond Behavior: Why Dreams Matter More Than Compliance

The field of clinical mental health counseling overly privileges observable behavior as the golden standard, largely because it can be assessed through our five senses. Yet we ignore how subjective even behavior is: What I view as “appropriate,” another may find unacceptable. We can offer a general spectrum for functional behavior, but at the end of the day, behavioral analysis often turns into something few are brave enough to call by its real name: manipulation.

We manipulate children, adolescents, and adults to adhere to behaviors that we deem acceptable. By “we,” I mean clinicians en masse, armed with interventions that make people more palatable to the world, but not nearly more whole. This is especially visible in the rise of ABA (Applied Behavior Analysis) services for individuals with autism. ABA does not aim to deeply understand; it chisels away at the individual’s uniqueness so they might fit into a narrow mold crafted by society. It may help some who are overwhelmed by severe symptoms, but for many others on the spectrum, we could and should be asking better questions.

Now, what gets missed when we only look at the surface? Well, everything. A person’s dreams, defenses, distortions, complexes, archetypes…none of it is visible in behavioral checklists. And yet, those are the things that contain the essence of who we are. Dream analysis is one such approach that actually honors this depth, and it is the primary focus of this essay.

The Symbolic Language of the Soul

What are dreams? This question echoes endlessly through the halls of academia. Some settle on the view that dreams are meaningless…mere flickers of random neurons. But others, including myself, argue that dreams are not only meaningful, they are essential.

Dreams are the language of the unconscious soul. They do not speak in bullet points or diagnoses. They speak in images, metaphors, distortions, and riddles; they speak in symbols: a language that most modern clinicians have tragically, long forgotten (and have little interest in learning) how to read.

Contrary to common belief, dreams do not simply reflect external events. The psyche is far more clever and complex for that kind of spoon-fed narrative. It weaves what we have witnessed into tapestries of meaning that reveal the truth of our inner lives. A monster in a dream is not just a scary image, it may just be the shadow self: the rejected and disowned part of our psyche we’ve exiled to protect our conscious ego. Dreams force us to confront what we have avoided. They demand our attention….or else, we forget under the guise of “I don’t dream.” Unless we heed to the call, the call becomes muted.

To reclaim symbol interpretation (as a clinician, and as a human) requires that we first do the work ourselves. If we dare claim to help others, we must help ourselves first. Dream journaling and analysis are perhaps the most powerful tools we have for integration. It is how we make the unconscious conscious. It is how we reclaim what we have buried. Moreover, it acts as a fundamental benchmark in examining our own and our clients’ progress along their path to individuation.

Personal Dream Example: The Devil Behind the Clock

Here is a personal anecdote to my time utilizing dream analysis: When I was four years old, I had a recurring dream.

I was at my aunt’s house: a place that, in waking life, felt safe and loving. In the dream, however, something was wrong. I was sitting on the couch in the living room while my mom and aunt talked in the dining room. A large grandfather clock stood nearby. And behind it… was the Devil.

The depiction was exactly as I had seen him in a Christian movie growing up: red skin, horns, sinister. I cried, pointed, and ran to my mother. She didn’t even turn around. She waved me off with intense irritation. My aunt barely looked up. I was desperate, in agony, as this evil figure crept toward me. But I was dismissed and being overtaken.

Jungian Interpretation:

This dream, like many from early life, was not random. The devil behind the clock was not simply “evil” in the religious sense, it symbolized the forbidden, the repressed, and the terrifying unknown. In the context of a rigid, hyper-religious upbringing, he embodied not only projected fears around the body and sexuality, but also the unspeakable trauma that was taking root in my psyche.

The two women – figures who were sources of comfort and safety in waking life – were not villains in the dream. Rather, they represented a feminine energy that was emotionally unavailable, disconnected, and fragmented. Their dismissal in the dream was symbolic of a larger absence: the absence of grounded, attuned feminine containment. They did not betray me in waking life, but their dream counterparts portrayed what my psyche felt in that moment of crisis: alone, unseen, and forced to face the shadow without an emotional mirror.

This was the beginning of my inner rejection of the feminine. Not out of hatred, but as a survival mechanism. My mother (herself animus-possessed) modeled a way of being where logic, control, and emotional suppression were used to navigate life. Her feelings were powerful but unspoken, guiding her from beneath the surface. And so, I followed suit.

The dream encoded the psychic conditions that formed the early architecture of my inner world:

  • The growing dominance of my internal masculine (animus) as a protector and suppressor
  • The repression of my intuitive, feeling-based feminine qualities
  • The emergence of a mother complex shaped not just by relational dynamics, but by the archetypal distortion of what the feminine had come to represent for me: danger, denial, disconnection

This dream revealed the symbolic moment when the feminine was unconsciously exiled within me, and not out of blame, but out of necessity. It marked the beginning of fragmentation… and, much later in life, the very clue that would lead me back toward integration.

Reality Is Subjective: The Limits of Perception

There is such a thing as objective reality, however, no human can experience it. Everything we perceive is filtered through layers of lived experience, cultural imprinting, trauma, emotional valence, ego defenses, and complex structures buried deep within our unconscious. This is why even people raised in the same household often have drastically different interpretations of their past. We each wear unique perceptual lenses and no two alike. What we call “normal” or “abnormal” becomes a judgment passed through a very narrow filter. And so, if we hope to help others, we must first admit that we cannot see clearly. We must own our subjectivity. Only then can we begin to understand the symbolic logic of another’s psyche.

Dreams as the Roadmap to the Client’s Inner Cosmos

If each person carries a private myth; in other words, one’s unconscious is a rich, symbolic architecture and it is no longer helpful to impose a generic model of healing upon the individuals we work with. Instead, we must become curious. We must become guides of dreams. As a clinician, I do not “decode” a client’s psyche like a puzzle. I ask questions. I help hold the lantern while they descend into their inner world. The dream leads the way.

Clinical Dream Example: The Assault Nightmare

A male client once came to me terrified of his dreams. Night after night, he relived scenes of sexual assault, but in these dreams, he was not the victim. He was the perpetrator.

This detail tormented him. In waking life, he had been assaulted as an adolescent. The trauma left him paralyzed with shame, plagued by a profound inferiority complex and a deeply wounded mother complex. Sleep offered no refuge. Instead, it cast him in the role of the very force that had once violated him.

Understandably, he feared what these dreams said about him. But as our work deepened, and we dared to interpret the dream symbolically rather than literally, something far more human, and far more tragic, emerged.

Jungian Interpretation (Male Psyche, Symbolic Violence, and Trauma Integration):

The dreams were not about desire or cruelty. They were a dramatization of an internal psychic war. His unconscious had cast him in the role of the perpetrator; not to shame him, but to illuminate the depth of his fragmentation. What had been done to him was so shattering, so annihilating, that the only way his psyche could begin to metabolize it was to invert the trauma: putting him in imagined control of the very violence that once rendered him powerless.

In Jungian terms, these dreams symbolized the domination of this client’s psyche’s internal masculine function (rigid, disconnected, and tryrannical) over the anima, the inner feminine principle that governs intuition, emotion, and relational depth, because there was an incongruence between the dualities within him. After his assault, his psyche could not afford softness, so, it adapted. The anima was not safe to express, so she was buried. And in his dreams, she reemerged not as a figure of beauty or connection, but as the one being symbolically violated. This was not a literal drama. It was a psychic mirror reflecting how thoroughly his own inner feminine had been suppressed in order to survive.

These dreams were not signs of pathology. They were signs of readiness. The unconscious had begun to reveal, through dark imagery, the deeper truth: that what had been lost could now be reclaimed. The symbolic violence pointed not to moral failing, but to the soul’s attempt at re-integration.

What appears as horror in the dream world is often, in truth, the first flicker of psychic rebirth.

A Reaffirmed Commitment to the Depths

I have been working with dreams for many years through a Jungian lens, and over time, my appreciation for their psychological necessity has only deepened. Dreams are not just curiosities or byproducts of sleep. Over the decades, I have come to learn that they are essential dispatches from the unconscious. And interpreting them is not a technique to be memorized, but a far more sacred practice, one that requires presence, humility, and depth.

Dream analysis, especially when working with another person’s dream, demands a level of emotional insight and attunement that many clinicians are simply not trained to wield. One must not only understand symbols intellectually but feel into them empathically and tune into the psyche of another without overlaying it with one’s own projections. There is a great deal of intuition involved, as well as a kind of inner spaciousness: a willingness to listen to what is unsaid, to notice what appears behind the veil of the image…to look far beyond the mere surface.

This is not easy for everyone…far from it in fact. Those with a Sensing-dominant personality type, for example, are often more attuned to what can be observed through the five senses. Their cognition is rooted in concrete reality. And while this has tremendous value, it can make dreamwork more difficult because the dream speaks from beyond the veil. It emerges from the invisible layers of the unconscious and from the mythic architecture we carry within. It requires us to see in the dark, and to trust that what we cannot touch may still be real.

Closing Thoughts: Why Dream Analysis Should Not Be Optional

We are not blank slates. We are stories: myths, images, and memories tangled in archetypes that stretch back to the beginning of time. To understand someone (and I mean truly understand them) we must move beyond behavior, beyond diagnoses, and beyond surface language. We must comprehend the narrative folding that resides within. Thus, we must go inward.

In closing, dreams are not an accessory to therapy. They are the deepest expression of the Self calling out to be known. They are how the unconscious speaks when the ego is silent. And they offer what behavior never can: truth – truth that is symbolic, personal, and transformative.

What are your dreams asking you to witness?

Breaking the Mask: Embracing Authenticity in Therapy

The Death of Goodness: Why I am writing this at all…

I have stayed quiet for a long time. Not because I had nothing to say, but because I became accustomed to staying in the shadows. Observing. Analyzing. Simply being a wallflower. There was comfort within the discomfort of it all.

I am a therapist-in-training, a mother, and a woman shaped by both compliance and rebellion. For years, I have carried a growing dissonance between what I know in my body and what I see in the world around me and especially within the clinical realm.

We say we care about healing. We say we care about wholeness. However, what we reward is fakeness. Blind obedience. Faux goodness. Polished language. Correct affiliations. Emotional tone regulation. Smiles.

We have, moreover, been told to be safe. Kind. Neutral. Do not say too much. Do not feel too much. Oh, but don’t forget to empathize. And one of the single most important pieces: Do not think too much…best yet, not at all. We are to make sure everyone is comfortable, even if we and our clients are disintegrating inside. Internally ripping our faces off, screaming into the abyss of our minds that fails to pierce through the veil of our lips.

And I have become tired of it all.

Exhausted by the pretense that goodness equals wholeness. That if clients are able to be “socially acceptable” and “independent,” they are healed. But they aren’t. Not truly. It is rather, the opposite, and that is now why this website exists.

This space is not for performance nor to reinforce the shiny persona of the perfect clinician or the healed mother or the spiritually poised woman. I am not writing for applause or even in the hopes that the world will even wake up; I am writing because if I don’t, I will suffocate under the weight of what has been left unspoken — not just within me, but that resides under the overbearing weight of the performance we have all abided by for much too long.

I have seen too many people break under the lie that goodness will save them. For it won’t. It always has been and always will be a mere mask. And masks are useful…until they begin to rot from the inside because it was mistaken for an authentic sense of self.

Goodness Over Wholeness: A Cultural Delusion

The clinical world, for all its talk of self-awareness and integration, often operates on a fundamentally disintegrated model. We are taught to repress the parts of ourselves that might make others uncomfortable: rage, shame, complexity, ambiguity, and paradox. We call that “professionalism.” Some even call it “trauma-informed.” We say it’s for safety. No, it is to merely maintain an illusion. Clinicians are some of the most messed up souls around, yet we act as though we have all of the answers (now whether we consciously admit to this or not is a whole other story).

What it really is that we as clinicians and clinicians-in-training have mastered is avoidance. And in that avoidance, we do the very thing we claim to treat by dissociating. We become “well-behaved” monsters: smiling, credentialed, abiding by ethical codes. Hollowed out. Half-alive and barely living.

We have traded soul for approval and mistaken emotional compliance for mental health. We call ourselves “helpers” while living inside systems that are terrified of anything raw, messy, or real. And then we have the gall to wonder why the world is collapsing and find some external force to blame all of our problems on…the crux of these problems that really reside within.

The Monsters We’ve Become

We imagine that monsters are violent, loud, and cruel. Grotesque and malicious. Wholly one way without an inkling of goodness within them. However, the true monsters are often those who believe they are good while being completely unconscious of the damage they do; the nuance of this complexity lacks any acknowledgment, whether in training programs, intellectual circles, or mainstream pop culture.

Monsters include the therapists who smile while pathologizing difference and judging each client by the diagnosis they were labeled by. The educators who punish emotion under the guise of order. The activists who rage for justice while secretly feeding on ideological purity and power. And yes — they are all of us. Me, you, and your friend’s sister’s cousin twice removed.

We are all susceptible to the spell of goodness. But why? Because goodness feels safe. I mean, it has gotten us this far, hasn’t it? We are no longer worried about outsiders raping and pillaging. Nor about having our neighbor turn on us simply because we are in some way different from them…or are we?

Now, what about this wholeness I spoke of? Wholeness asks us to face the parts of ourselves we have exiled: the shadow, the shame. The parts of us that wanted to punch the person that nearly crashed into us, scream at the system we feel is suppressing us, or collapse in the grocery store and cry because we are just so tired of pretending to be okay.

This blog marks the end of my performance.

Where We Go from Here

I do not have a formula. I do not have an endpoint. But I do have a voice, and a deep ache for truth. If you too are tired of being “good” and living in a world that tries their damnedest to collapse reality down to a 2D version of itself — black and white, good and evil — but still want to be whole…you are not alone.

If you feel more like a monster than a saint some days…you are also not alone. And if you are willing to question the very ground, we’ve built our “helping professions” on — then welcome!

This is not a safe space. It is a sacred one. One that while perhaps infuriating you, will also make you think. Sacredness begins not with perfection, but with brutal honesty. As the late psychiatrist, Dr. Carl Jung noted, what we do not face, we become. And what we refuse to name, we are destined to act out. Thus, wholeness is born when the mask is torn, and the monster is finally met.